Research Article: IMPACT OF COVID-19 ON CONSUMER BUYING BEHAVIOR (Case Study Cameroon) by Javnyuy Joybert
Abstract
The outbreak of the coronavirus (Covid-19) has brought about significant changes in the behaviour of consumers. In general, the aim of this study was to investigate the Impact of covid-19 on consumer buying behaviour. Specifically this study sought to answer questions like; what is coronavirus? What is consumer buying behaviour? How does the coronavirus (Covid-19) spread? And how is it affecting the behaviour of consumers in Cameroon? Findings gotten from consumers reveal that the coronavirus has caused numerous changes on the buying behaviour which have all been mentioned in this paper.
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